Media, Broadcasting and Advertising Practice
Since its founding in 2000, EDGE has a proud history as a leader in providing full-service management and technology consulting services to the Media, Broadcasting and Advertising industry. Our dedicated Media Practice includes senior level consultants who have an average of 15+ years of business and consulting experience in the Media Industry. Prior to joining EDGE, most of these consultants served at the executive or senior management level in the media industry.
This level of dedicated management and subject matter expertise, combined with the technical resources available through EDGE in our Media practice, allows us to provide a depth of full-service solution offerings unparalleled in our industry.
These service offerings include:
Management Advisory Services
- Media, Broadcasting & Advertising Industry “Best Practices”
- Strategic Planning
- Business Process Analysis and Improvement
- Organizational Transformation
- Program and Project Management
Television Media Subject Matter Expertise
- Ad Sales Traffic
- Television Ad Sales
- Network and Local Television Buying
- Media Accounting
- Media EDI
- Media Traffic & Billing
- Broadcast Center Applications
- Scheduling
- Affiliate Relations
- Program Practices
- Nielsen and CMR Linkage
- Business Intelligence
Marketing, Advertising and Media Buying Subject Matter Expertise
- Local & National Television Media Buying
- Print, Out-of-home, Interactive Media Buying
- Advertising workflow & traffic management
- Production job management
- Media and Production Accounting, Billing and Paying
- Time Collecting, Time Accounting and Client Profitability
- Advertising needs for Accounts Payable, Accounts Receivable and General Ledger
Solution Implementation
- Software Integration and Implementation
- Program Management
- Project Management
- Product Assessment, Evaluation and Selection
- Software Development
- Change Management Tailored specific to the Media & Advertising Industry
- Quality Assurance and Testing
- Mentoring, Training and Product Support
As part of our Management Advisory Services (MAS) offering, these dedicated professionals are also proficient in a number of software development lifecycle methodologies, including EDGE Technology Services’ internal development framework (AdvantEdge™). We pride ourselves in our consultants’ ability to quickly adapt to each client’s unique environment, technology base, software development methodologies and standards, as well as to various IT management styles and practices.
While EDGE has extensive knowledge of the vendor landscape, our solutions are vendor and product independent. We have an extensive track record of delivering scalable, advanced technology solutions with the highest degree of quality.