Tag Archives: Cable

A platform by any other name

Posted on October 19, 2011 by EDGE Technology Services

Recently my daughter and I were out shopping. Note: this is not an abnormal occurrence. On this occasion, though, we were situated in a large dressing rom with its own raised mirror area. My daughter, ever curious, asked what it … Continue reading →

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Advanced Advertising is Here to Stay… It is Time to Evolve!

Posted on September 16, 2011 by EDGE Technology Services

The way in which we have traditionally bought and sold advertising is dramatically shifting (I know – No surprise there!). Not only are there new creative ways to find and target your audience, but the analytics are better, which make … Continue reading →

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The Content Business Strategy

Posted on September 9, 2011 by EDGE Technology Services

What a week for online search providers!  It’s been some tumultuous change—and for many it was predictable, and others, well, SURPRISE! In what is becoming a media mud-slinging fest, Carol Bartz was fired from Yahoo.  Of course, the numbers speak … Continue reading →

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The $$ Value of Perception

Posted on July 6, 2011 by EDGE Technology Services

Building a culture to change is not a new topic.  Countless books have been written about it: many I’ve read, many I’ve disagreed with.  While there are a number of quick hit ideas, most lasting change requires transformative leadership at … Continue reading →

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Analyzing the Cable Threat

Posted on June 17, 2011 by EDGE Technology Services

At The Cable Show this year, one of my favorite panels was listening to four industry analysts discuss the present issues and opportunities—as well as future ones—for the cable market.  What made it fascinating was less about the agreement—and more … Continue reading →

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Cable Show Day 2: The Accretive Value

Posted on June 16, 2011 by EDGE Technology Services

Fewer terms are getting as much promotion as accretive value at this year’s Cable Show.  As the tagline of the show states, “Everything Possible” has cable programmers and operators viewing everything from competition to shifts in technology to the multi-screen … Continue reading →

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Cable Show Day 1: I’m Loving It!

Posted on June 15, 2011 by EDGE Technology Services

If NAB felt like it was good to be in broadcasting, The Cable Show spent the first day talking about how GREAT it is to be in CABLE!  From the slogan of the show—Everything Possible—to the topics of sessions, the … Continue reading →

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